#MarcaPolítica Public Affairs

Navigating the intersection of markets, governments, policy, politics and public opinion is an increasingly challenging and important role for management teams and boards of directors. Operating in major political capitals and key emerging markets, #MARCAPOLITICA helps organizations set strategies to engage with public policy stakeholders in compelling and effective ways. We provide clients with the expertise they need to analyze, advise and deliver across these critical areas. Campaigns using media relations, digital strategies, advertising, grassroots organizing and lobbying to influence decision makers make up a public affairs initiative. Public affairs campaigns are intended to impact specific governmental actions or decisions by shaping public opinion. #MARCAPOLITICA specializes in integrated public affairs campaigns and our record of success is unparalleled.

Rubén Weinsteiner

We specialise in getting our clients’ points across to those who matter The foundations for reaching and convincing the right people are first identifying who and where they are, and second benchmarking their attitudes and opinions towards you. Building on this, we organise stakeholders into tiers so that it is clear which are highest priority and which need a lighter touch. 
Having identified the audiences, we help our clients construct the right engagement strategy and find the messages that most resonate with each group of stakeholders. We can then move into the practical phase of the programme, providing logistical support around meetings or events, and tracking the client’s exposure to its audiences.